Social media influencers exist primary on social platforms: Facebook, Twitter, Instagram, and Snapchat and newcomers such as Musical.ly. This has given birth to the rise of ‘Internet famous’ celebrities and influencers.
The best influencers work to integrate their branded campaigns into their unique stories without skipping a beat. They know their audiences are fickle and can quickly leave, so they treat each and every post with care.
These sorts of collaborations between big brands and influencers are only to increase. So much so, that if influencer marketing is the beginning, then what’s next is the shift from social media to social marketplaces.
SourceContent marketing needs influencers to succeed. 78 percent of brands increased their content output in the last two years but engagement decreased by 60 percent.
SourceAd block technology is used by 47% of consumers – consumers who therefore automatically don’t see traditional ads.
Source92 percent of people trust recommendations from individuals (even if they don’t know them) over brands.
Source25 percent of web traffic is driven by Facebook alone. Social is supplanting search for content discovery.
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Even small businesses and boutiques will spend a bit of money for a social media influencer with a few thousand followers in their market. Why? Because what they’ll get in return is targeted exposure, to the right kind of consumer, one who is already interested and will likely pay attention.
