Even small businesses and boutiques will spend a bit of money for a social media influencer with a few thousand followers in their market. Why? Because what they’ll get in return is targeted exposure, to the right kind of consumer, one who is already interested and will likely pay attention.
There are more than two billion active social media accounts. Finding the right influencer for a product or service can seem like finding a needle in a haystack.
We believe that a lot of the hard work can be done with software but we also add a human touch to all our business interactions.
Brands have realised the benefit of the ‘Power Middle’ or Tier 2 influencers, and building long term relationships with them.
These individuals are experts in their chosen field and typically have a reach of between 50,000 and 250,000 followers. It’s mutually beneficial in both a paid or organic setting.
Currently, over 75% of marketers are currently using influencer marketing in some form.
Businesses are making a strong return on investment from influencer marketing, generating $6.50 in revenue for each $1 spent, according to the latest poll from influencer marketplace Tomoson.
The tax relief is intended to offer some compensation for the high risk associated with investing in companies not listed on the stock exchange.
However, smaller companies may grow very quickly as they operate on a smaller base and this will also mean you could double, triple or an even larger multiple.
You get income tax relief of 30%, and you pay no capital gains tax on any profits you make from an EIS investment.
If your investment makes a loss, you can offset that loss against income tax. So let’s say you lose your entire £10,000 investment. With income tax relief, your actual loss is only £7,000 (£10,000-£3,000).